+359 2 9506655 | +359 897 643030 info@iRepair.bg Sofia 1000, Bulgaria, ul. Stara Planina 10

Our Pricing Philosophy

A moral approach to pricing sets us apart.


We don’t believe in milking customers based on what they’re “willing to pay.”

The typical pricing philosophy is to charge what people are willing to pay. People who believe in this philosophy typically defend it with statements such as  “the goal of business is to seek maximum profit.” They do not believe they are ripping someone off if they charge much more over a standard parts & labor rate, if the customer is fine with the price as it is read to them. They’re not ripping a customer off if they do not know any better. It is our disgust for the rampant spread of this philosophy like a disease that has brought us here.

You may be happy to pay 200 Euro to revive your 2000 Euro machine. If you knew the same job could be completed under warranty by the manufacturer. would you still be happy? The predatory pricing philosophy doesn’t take into account how the customer will feel when they realize they were ripped off.

We believe fair pricing is key to sustainable, long-term business with you.

Our pricing is based on taking what we feel is fair. We work towards building an honest reputation – the kind where you’ll trust what we say, without having to shop around to feel like you’re not being ripped off. We believe this to be a sustainable business practice, and believe that sustainable businesses practices are key to building a happy client base and maintaining long term profit.

At the same time, we are not the cheapest shop around.

We stock the parts to perform repair services we offer, and we are highly specialized in our skill set. This allows us to provide higher quality parts with instant turnaround time. We are a licensed business that provides a warranty on our work. When we break something, and we know we’ve broken it – we take responsibility for it. We do charge a price that reflects the quality & the convenience we offer. There are cheaper alternatives to our services. Please do not mistake humble pricing with cheap labor. We do not aim to be the lowest priced service provider, nor do we apologize or hide our labor rates. We are excellent at what we do, we provide excellent service, and we price ourselves accordingly.

Call or Visit Us


Phone: +(359) 2 950 6655
Mobile: +(359) 897 643030

Sofia 1000, Bulgaria
ul. Stara Planina 10

E-Mail: info@iRepair.bg

10:30 AM to 6 PM UTC+02:00

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